Evaluation Q4

4.) Who would be the audience for your media product?

We feel that our film could have quite a wide appeal although there is definitely a clear primary audience. This core audience is teenage girls and young women aged 16-25, and they are immediately targeted due to the two female actresses in the main roles. Our audience feedback confirmed this, with more boys than girls saying they would not want to see the rest of the film, and girls on average giving it a higher score. The actresses are both in their late teens, right in the middle of the target ages. The older end of this group are similar ages to the central character so will be able to relate to them, and we hope the younger audience will look up to these actresses a few years older than them and aspire to be like them.

Moreover I do believe that our film has a definite secondary audience. Firstly, of course, women of a wider age range. I believe many woman of any age from 13-45 could enjoy this film and relate or aspire to the main characters, as it is just so rare to find a film where woman take both the strong leading roles. Furthermore I think young men would also enjoy this film, as just being a similar age can mean you relate to the character. And I think the modern iconography and editing style of our film would definitely appeal to them. Also I think many boys would like the idea of a strong, pretty female protagonist, as they like Lara Croft.

Audience Profile
Name: Sarah Demitriou
Age: 16
Gender: Female
Lifestyle: Sarah is outgoing and has a lot of hobbies including bike riding, dancing and cooking.
Genre Preference: Sarah watches a wide range of genres such as rom-coms, horrors and musicals, but particularly likes thrillers (mainly action thrillers, crime thrillers and horror thrillers)
Film Consumption Habits: Sarah watches films regularly, she goes to the cinema on average once a month to her local VUE, and has an extensive DVD collection at home.