Evaluation Q5

5.) How did you attract/address your audience?

It was essential to directly address our target audience in order to attract them, and we had to make sure we did this effectively without patronising our audience. We used two main actresses in the middle of our target age range making it easier for people to relate and aspire to them. Additionally using two females in the main roles instantly grabs the attention of a female audience. I also feel that our opening provides different kinds of pleasures for the audience. Firstly we see emotional pleasure, as the audience are expected to have an emotional reaction to Samantha’s hostage video, feeling sorry for her. But as soon as it is revealed, that she is in fact the villain, and that her and Karen were friends our intention was for the audience to have ‘Intellectual pleasures’ as they try to work out why she has done this.

We also feel ours has a strong appeal to the modern audience as it is set in the present day. The key themes and issues in our opening are friendship, revenge and money, and although not everyone experiences revenge on a daily basis, friendship and money are huge issues in our target audiences lives – strengthening the connection between characters and audience. Modern technology also holds a central role in our film as the camera ‘Samantha’ uses to film the hostage video is very modern and it is a key piece of iconography in our film. I think our film also plays on the audiences fears. Nowadays young women are definitely afraid of being kidnapped, and held hostage, we’ve used this to draw them in as a factor they can relate to. Furthermore a funky, modern editing style using effects and seamless editing I think will appeal greatly to our audience. As will the big twist and the built up enigma.